Would BCL and FIBA create a structure to incentivize or finance new infrastructure investments?
To be very honest, my initial reaction would be that as a sport organizing body we make sure that the competition is organized at the best possible conditions. The burden and the responsibility that these conditions are up to those standards should rests on the users of an arena. I think it is a delicate slope if the organizer of a competition starts to directly finance and construct buildings and infrastructures.
There are certain cases in which clubs participate in arena they don’t own, and therefore they would be less privileged than the ones who may have their own arena and suddenly the governing body start financing them. FIBA, or the BCL or all organizing bodies are not directly contributing for the improvement of infrastructure.
What we do, though, is setting standards of what infrastructures should be: if a team is building a new venue, we will always guide them at the best ways to do it, FIBA here has an Equipment and Venue center, we can provide them a lot of support. We will not finance, but we can guide.
How it is important to BCL invest heavily on Social Media to attract new viewers and fans?
I think this goes without saying. A competition is organized so that the fans can benefit, can enjoy it, so that the commercial value of the property increases. For us Social Media and the overall Digital footprint is essential, I think in today’s world you can’t have any brand that does not have a direct link to its fan base or follower base.
In our case these are the fans that love basketball, are passionate about players and their club, they want to see the preparation to the game and the post game content. For us, one of the key message that we want to pass, when we start the competition, is that the game of basketball does not just last 40 minutes, or an hour and a half if you speak of actual time. That is not the way to attract more fans, to grow the media interest and the overall commercial value.
This happens when you are in a position to promote the game before, creating anticipation one or two days before, and also providing content, informations, discussion after the event. This is where we are very pleased, when we see fans’ social engagement in the digital world, that highlights the interest of the public to follow the Basketball Champions League and what we are doing beyond the final buzzer.
Post your comment
Visualizza commenti