The NBA is estimating that there would be “significant financial turmoil” if the season competed with the Summer Olympics for television ratings, sources told Adrian Wojnarowski of ESPN.
A potential mid-January start would take the season into July, thereby competing with the Olympics. A January start could also cost the league up to a billion dollars in revenues. This is why the NBA prefers a December 22nd start date, while the NBPA have pushed for mid-January to begin the season.
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