FIBA has announced INTERSPORT as its newest Global Partner under an agreement running through 2031. The collaboration aims to bring basketball fans closer to the game through official merchandise, enhanced retail experiences and exclusive event activations.
INTERSPORT will support the next two editions of both the men’s and women’s FIBA Basketball World Cups, as well as the upcoming Continental Cups and U17 World Cups. It will also serve as Official Event Retail Operations Partner at selected competitions, including the 2026 Women’s World Cup in Berlin and the 2031 men’s World Cup in France.
Starting in 2027, FIBA and INTERSPORT will also develop lifestyle and non-competition products available exclusively through the retailer’s network. INTERSPORT operates 5,260 specialist stores across 40 countries and reported revenue of €14.1 billion in 2025.
Commenta
Visualizza commenti