Deal extended through 2031
Sportradar and Euroleague Basketball have announced a multi-year extension of their agreement covering official data and audiovisual betting rights.
The renewed agreement begins with the 2026-27 season and extends Sportradar’s exclusive global distribution of Euroleague Basketball official data and AV betting rights through 2031.
The deal covers more than 650 games annually across the EuroLeague and BKT EuroCup.
New opportunities for fans and betting
The extension further strengthens Sportradar’s global basketball portfolio and will allow the company to maximize the value of Euroleague Basketball’s rights through its global distribution network, advanced data capabilities and proprietary technology.
The agreement will support deeper integration of official data into innovative betting and fan engagement products, including expanded micro-betting and player markets.
Sportradar will also continue developing new technology solutions designed to enhance the experience for basketball fans around the world.
Continued focus on integrity
As part of the broader partnership, Sportradar will continue providing Euroleague Basketball with its integrity services.
These include betting monitoring through its AI-powered Universal Fraud Detection System, as well as educational workshops for players and administrators aimed at strengthening awareness and helping prevent match-fixing.
Chus Bueno: “A shared strategic commitment”
Euroleague Basketball CEO Chus Bueno described the renewed agreement as more than a transactional partnership, highlighting a shared strategic commitment to innovation, technology and the long-term development of both organizations.
Bueno emphasized that combining Euroleague Basketball’s official data and premium streaming rights with Sportradar’s global reach and advanced technology will create new opportunities to engage fans, support clubs and generate additional value for the competitions and their stakeholders.
Commenta
Visualizza commenti