Buss brothers in Lyon as ASVEL sale talks advance

Tony Parker
Christos Stavropoulos, Tony Parker LDLC ASVEL Villeurbanne - EA7 Emporio Armani Olimpia Milano EuroLeague 2025-26 Lione, 06/02/2026 Foto M.Ceretti / Ciamillo-Castoria

Joey and Jesse Buss, sons of Jerry Buss and former Los Angeles Lakers shareholders, visited Lyon with a group of investors and met with Tony Parker. Negotiations over a potential sale of ASVEL could continue through the end of 2026.

Talks over a potential sale of ASVEL appear to be progressing, with the involvement of the Buss family becoming increasingly concrete.

According to Le Progrès, Joey and Jesse Buss were in Lyon on Wednesday, August 12, alongside several investors. The two met with Tony Parker and also visited the TP Academy, where they even took the opportunity to shoot some baskets.

The Buss brothers take a closer look at ASVEL

The visit represents another significant step in the negotiations.

Joey and Jesse Buss have extensive experience within a major professional sports organization. The sons of Jerry Buss, they spent years working within the Los Angeles Lakers organization, the NBA franchise their family owned for decades.

Their presence in Lyon comes as discussions continue over a potential change of ownership at ASVEL, with the club’s future also closely linked to the development of the NBA Europe project.

ASVEL valued between €60 million and €80 million

One of the key issues in the negotiations is the club’s valuation.

Some shareholders who joined ASVEL’s ownership structure in recent months, particularly with the potential development of NBA Europe in mind, had hoped to value the club at around €120 million.

According to information reported by Le Progrès, however, the current discussions are based on a valuation of approximately €60 million to €80 million.

That significant gap could make negotiations more complicated and require additional time to reach an agreement.

Deal could be delayed until the end of 2026

ASVEL’s management had initially hoped to reach an agreement by the end of September.

However, the negotiations could now continue for several more months, potentially until the end of 2026.

The Buss brothers’ visit to Lyon is nevertheless an important development. Their presence suggests that the potential takeover has moved beyond a preliminary stage of interest and that discussions with Tony Parker and ASVEL are becoming increasingly concrete.

Source: Le Progrès

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