Stephen Curry Signs 10-Year Deal With Li-Ning Worth Over $400 Million

02/06/202622:11

This is bigger than a shoe deal. Bigger than a signature series. This is the partnership of a lifetime.

Golden State Warriors star Stephen Curry has announced on his social media channels a new 10-year endorsement deal with Chinese sportswear company Li-Ning.

Shams Charania reports that the deal is worth over $400 million. Curry reportedly received similar offers from other brands, including at least one that was higher than the agreement he ultimately accepted.

Curry had already hinted at the partnership two months ago when he stepped on the court against the Houston Rockets wearing Li-Ning footwear.

The four-time NBA champion commented on the deal:

The next stage is set.

This is bigger than a shoe deal.

Bigger than a signature series.

This is the partnership of a lifetime.

The future of Curry Brand is with Li-Ning.

I couldn’t be more proud to build a long-term vision with Li-Ning that will fuel Curry Brand for years to come and unlock the full potential of this company on a global scale.

Powered by Li-Ning innovation, we’ll be proudly building Curry Brand into a future leading company that will leave its mark in Basketball, in Golf and across the lifestyle space.

We’ll aim to create game-changing products, launch elevated platforms and bring storytelling that will inspire young boys and girls around the globe. My hope is for young athletes to find the same purpose, joy and drive through sports that I’ve long enjoyed throughout this journey.

Landmark: Golden State star Stephen Curry’s 10-year endorsement deal with Li-Ning is worth over $400 million, industry sources tell ESPN. Curry had similar financial commitments from other brands, including at least one more lucrative offer, but chose Li-Ning to power Curry… https://t.co/4xp0gy5vJB