Stephen Curry and Under Armour have officially ended their long-standing partnership, the sides announced Thursday. The Curry Brand will now operate independently, with its remaining sneaker releases set for 2026, after which Curry will enter sneaker free agency.
“Under Armour believed in me early and gave me the space to build something bigger than a shoe,” Curry said, expressing gratitude for the partnership that began in 2013 after leaving Nike.
According to ESPN, the Golden State Warriors guard will be free to wear other brands and explore new deals. “What Curry Brand stands for will only grow stronger,” he added in the statement.
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