The championship game pregame and halftime shows at the 2023 Turkish Airlines EuroLeague Final Four in Kaunas aim to once again send shockwaves around the world with its first-in-class entertainment. This year, the internationally renowned DJ Dynoro and award-winning dance troupe V-Team will take center stage.
By using cutting-edge technology, including augmented reality and kinetic set elements for the very first time during a pregame show, they will add an extra layer of excitement for basketball fans from all over the world.
“The choice of involving artists from Lithuania, such as DJ Dynoro and the V-Team dancers, is Euroleague Basketball’s way of paying tribute to the host city of Kaunas, which deserves a special place in the hearts and minds of fans from all over Europe due to its passionate support for the Final Four and its devotion to basketball,” Roser Queralto, Chief Business Officer of Euroleague Basketball.
The shows are produced by Filmmaster Events, which is an expert in the field and also produced the pregame shows at the Final Fours in Vitoria (2019), Cologne (2021) and Belgrade (2022), for which it captured prized for international Best Event Awards in the categories of Best Sports Events (Vitoria), and Use of Technology and Digital Transformation (Cologne, for the use of Augmented Reality).
Fans will be able to spot the catchy key messages and visual content, but the show also embodies the very essence of a constantly evolving brand that is in dialogue with its audience. The creative theme of the show, ‘Echoes of Glory’, conveys the idea of an energetic wave that comes from the DJ booth, flows across the court and splashes in the stands, while also getting fans watching at home excited about the top-tier basketball that is set to take place. The spectacle begins with DJ Dynoro playing a mashup that includes some of his most successful hits before an epic finale sees the unveiling of the EuroLeague Trophy.
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