Spanish basketball legend Pau Gasol has confirmed his involvement in the NBA Europe project. Speaking to Mundo Deportivo, Gasol explained that his role has not yet been clearly defined.
“At the moment, there is no defined role. I’m simply working with the NBA, with FIBA, and speaking with teams to see what the evolution of basketball’s growth in Europe should look like. From there, we’ll see what role I will ultimately take on, whether at the league level or with a team. I believe there is a significant opportunity to take a step forward and help our sport grow in Europe.”
On the future of European basketball, Gasol added:
“Our ultimate goal is to turn European basketball into a sustainable model, with real growth margins, rather than a loss-making sport. We have a unique opportunity to build new relationships and a different model that offers a much broader impact than what we have seen so far. We must change our approach, define our strategy, and establish a solid foundation from the very beginning. We need to build everything from scratch. Basketball is a globally important sport, and I believe we have the space to enhance it both as an experience and as a show, going beyond the simple magic of the game itself. That is exactly what we are here to do.”
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