Per Awful Announcing, According to the ratings data compiled by the Sports Business Journal, those 27 teams (Raptors, Jazz and Grizzlies not included) are down 13% on their local RSNs, with 14 of the 27 experiencing declines in viewership. This news follows a similar trend to the national landscape, where ratings have dropped by 12%, from 10% on ESPN to 13% on TNT and 16% on ABC.
The Golden State Warriors, who have dominated the NBA’s local ratings for the last few years, saw their ratings decline by a staggering 66% on NBC Sports Bay Area. That’s the second-largest decline in the league (behind only the Denver Nuggets, down 72% on Altitude, which is beset by carriage issues).
No team is averaging even a 4.00 rating in their local market, and just seven (Spurs, Bucks, 76ers, Thunder, Lakers, Blazers, Celtics) have hit 3.00. 11 teams can’t even get a 1.00 rating locally, including both New York teams (0.85 for the Knicks on MSG and 0.45, the league’s third-lowest mark, for the Nets on YES) and the Clippers (whose 86% rise to a 0.97 on Fox Sports Prime Ticket is the league’s highest local increase).
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