According to Nielsen, the 2021 NBA All-Star Game has been the most-viewed program among people 18-34.
Game’s broadcaster TNT was most-viewed network in primetime on Sunday among those under 49 (TNT: 2.84M – CBS: 2.55M), and the game had a larger audience under 45 (3.26M) than the much awaited Harry/Meghan interview with Oprah on CBS (3.01M).
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