“It is an incredible honor”
Virtus Bologna president Massimo Zanetti spoke passionately about the club during Sunday’s presentation of Costa Crociere’s new sponsorship, highlighting the personal significance of the partnership.
“For me, it is an incredible honor to combine the Virtus name with the Costa name,” Zanetti said, before explaining his personal and family connection with the Italian cruise company.
“Most likely, my grandfather and my father shipped coffee on the Costa fleet when it was still operating as a multipurpose fleet. So it is something that is very much part of my family”.
“The most iconic club in Italy”
Zanetti then made a strong statement about Virtus’ position in Italian basketball.
“I say that it is the most iconic club in Italy, the most important one, the best-known Italian basketball team around the world. We have won two EuroLeagues, and we have the largest fan base according to a survey by La Gazzetta dello Sport”.
The Virtus president then compared the club’s popularity with that of Olimpia Milano.
“I’ll give you the example of Olimpia Milano: they have only 350,000 fans”.
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