Deutsche Telekom and Euroleague Basketball have renewed the commitment they forged in 2015 by signing a new agreement that will maintain both Turkish Airlines EuroLeague and 7DAYS EuroCup on MagentaSports, the dedicated sports platform of the German telecommunications leader. The agreement runs until the end of the 2022-23 season.
Under the new agreement, Deutsche Telekom will continue offering and broadcasting all EuroLeague games and all games played by German clubs in the EuroCup. Additionally, MagentaSports will broadcast one Turkish Airlines EuroLeague game per round on a free-to-air basis for all German fans.
All Deutsche Telekom new clients will enjoy Euroleague Basketball competitions free of charge during one whole year, while the rest of German fans will be able to watch, for one affordable price, not only the Turkish Airlines EuroLeague and the 7DAYS EuroCup but also FIBA national teams competitions, German Federation competitions and, of course, the easyCredit Basketball Bundesliga, making MagentaSports the home of basketball in the country. MagentaSports is available on most connected devices, including TVs, smartphones, tablets, games consoles and PCs.
The renewal with Deutsche Telekom, the conversations with both FC Bayern Munich and ALBA Berlin to make their participation stable on the Turkish Airlines EuroLeague, and having Cologne as the 2021 Final Four host between May 28 and 30 all show, once again, the strategic importance of the German territory for Euroleague Basketball. The League boasted a year-on-year average increase of 16% in fan interest and 64% in TV audience in the country.
“We are extremely satisfied by renewing our commitment with Deutsche Telekom for two more seasons. Germany is one of our most important strategic markets with an enormous growth margin and we are developing a specific market strategy to increase our footprint in the territory. ” Alex Ferrer Kristjansson, Marketing and Communication Senior Director at Euroleague Basketball said. “The increased popularity and higher television ratings we are experiencing in Germany are a solid evidence of our games´ interest among the German fans and MagentaSport is the perfect partner to bring them the Euroleague Basketball experience and increase the basketball fanbase in Germany.”
Henning Stiegenroth, Head of Content & Sponsoring Telekom Deutschland GmbH: “We are delighted about the extensions with Euroleague Basketball. This shows that we are a reliable partner and can continue to offer our fans first-class, exclusive basketball.”
About Euroleague Basketball
Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.
The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features all EB clubs that have already made a difference in the lives of over 22,000 participants. Its Sports Business MBA trains future professionals in sports management.
About DT
Deutsche Telekom is one of the world’s leading integrated telecommunications companies, with some 235.8 million mobile customers, 27,3 million fixed-network lines, and 21.3 million broadband lines.
We provide fixed-network/broadband, mobile communications, Internet, and IPTV products and services for consumers, and information and communication technology (ICT) solutions for business and corporate customers.
Deutsche Telekom is present in more than 50 countries. With a staff of some 229,170 employees throughout the world, we generated revenue of 80.5 billion Euros in the 2019 financial year, about 66 percent of it outside Germany.*
So that we can continue to be successful, we are already evolving from a traditional telephone company into an entirely new kind of service company. Our core business, i.e., the operation and sale of networks and connections, remains the basis. But at the same time we are proactively committing to business areas that open up new growth opportunities for us.
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