London Lions and Jordan Brand today announced a landmark multi-year partnership that will see Jordan Brand become the club’s official kit and apparel partner from the 2026–27 season.
The agreement makes London Lions the first British professional team to partner with Jordan Brand.
Under the partnership, the London Lions’ men’s and women’s teams will compete in Jordan Brand game kits across domestic and European competition. Jordan Brand will also support the club’s youth programmes, empowering the Lions’ pathway from grassroots and academy basketball through to the professional game.
The partnership unites Jordan Brand’s commitment to advancing global basketball culture and inspiring the next generation of hoopers with London Lions’ ambition to grow the game and create opportunity across London and the UK.
Following a clean sweep of domestic silverware and ahead of their return to the BKT EuroCup, the Lions are entering a significant new phase in the club’s development as they look to compete at the highest level in Europe and grow the game across London and the UK.
Beyond the court, London Lions and Jordan Brand will collaborate to create community experiences and initiatives that celebrate the club’s impact on sport, culture and youth across London. Further details will be announced during the 2026–27 season.
The London Lions’ first Jordan Brand game kit will be unveiled ahead of the 2026–27 season, alongside details of supporter apparel and further partnership activity.
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