LeBron James launches YouTube channel, reaches 450,000 subscribers in one day

17/08/202611:10

At 41, with his 42nd birthday just months away and his 24th NBA season approaching, LeBron James continues to find new ways to stay creatively active away from the court.

LeBron James has officially launched his own YouTube channel, immediately attracting huge attention from fans around the world.

In just one day, the channel reached around 450,000 subscribers, once again highlighting James’ enormous popularity beyond basketball.

The first video published by James focuses on a reunion of the 2016 Cleveland Cavaliers championship team. James traveled to Scotland with several members of that historic roster, including Kevin Love, Richard Jefferson, Channing Frye, J.R. Smith and Tristan Thompson.

The video has already surpassed one million views.

A new window into LeBron’s life

The launch comes as James prepares for his 24th professional season, adding another dimension to his presence outside the basketball court.

Through the new YouTube channel, the Lakers superstar can offer fans a more personal look at his life, relationships and experiences away from the NBA — beginning with a reunion that brings together several key figures from one of the most memorable chapters of his career.