LeBron James is not retiring. The ‘Second Decision’ is just a marketing ploy.

But what retirement for LeBron James? The Second Decision is nothing more than a publicity stunt. It is the announcement of a collaboration with Hennessy, the world’s best-selling cognac brand.

The advert, launched just a few minutes ago, was previewed yesterday by a video that seemed to foreshadow LeBron James’ retirement. But instead… The message is clear: “The decision has been made. Let’s toast to the twenty-third year”.

The Decision has been made. Cheers to year 23.@KingJames #HennessyxLeBron #TheSecondDecision #HennessyVSOP pic.twitter.com/WnXMZTiEPS

— Hennessy (@Hennessy) October 7, 2025

 

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Un post condiviso da Hennessy (@hennessy)