A report by Bookies.com has estimated the potential earning per Instagram post by the main NBA accounts, with LeBron James being the front runner with over $340k per post thanks to his 85M followers.
The top 20 NBA Instagram rich list can be seen below:
| Rank | Player (Top 20) | Followers | Cost Per Post |
| 1 | LeBron James
(Los Angeles Lakers) |
85,660,232 | $342,640 |
| 2 | Steph Curry
(Golden State Warriors) |
34,144,886 | $136,579 |
| 3 | Russell Westbrook
(Washington Wizards) |
16,485,319 | $65,941 |
| 4 | Kyrie Irving
(Brooklyn Nets) |
14,638,627 | $58,554 |
| 5 | Kevin Durant
(Brooklyn Nets) |
11,892,606 | $47,570 |
| 6 | James Harden
(Brooklyn Nets) |
11,509,836 | $46,039 |
| 7 | Chris Paul
(Phoenix Suns) |
10,194,555 | $40,778 |
| 8 | Lonzo Ball
(New Orleans Pelicans) |
9,723,515 | $38,894 |
| 9 | Giannis Antetokounmpo
(Milwaukee Bucks) |
8,959,045 | $35,836 |
| 10 | Damian Lillard
(Portland Trail Blazers) |
8,912,609 | $35,650 |
| 11 | Paul George
(Los Angeles Clippers) |
8,907,862 | $35,631 |
| 12 | Klay Thompson
(Golden State Warriors) |
8,876,072 | $35,504 |
| 13 | Carmelo Anthony
(Portland Trail Blazers) |
7,439,862 | $29,759 |
| 14 | Anthony Davis
(Los Angeles Lakers) |
6,891,164 | $27,565 |
| 15 | Lamelo Ball
(Charlotte Hornets) |
6,818,178 | $27,273 |
| 16 | Jimmy Butler
(Miami Heat) |
6,133,991 | $24,536 |
| 17 | Luka Doncic
(Dallas Mavericks) |
5,715,319 | $22,861 |
| 18 | Ben Simmons
(Philadelphia 76ers) |
5,496,920 | $21,988 |
| 19 | J.R. Smith | 5,282,456 | $21,130 |
| 20 | Kyle Kuzma
(Los Angeles Lakers) |
5,144,282 | $20,577 |
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