Klutch Sports CEO Rich Paul launching a new sportswear brand “Klutch Athletics”

Klutch Sports CEO Rich Paul is launching a new sportswear brand this spring — Klutch Athletics — in partnership with New Balance. “I’m thrilled to create Klutch Athletics to focus on supporting athletes and the communities in which they live and play,” said Rich Paul, as reported by Nick De Paula.

“There’s no one better than New Balance to build this with,” he said. “Everything they are doing right now from product to athletes to collaborations is leading culture.”