Miami Heat forward Jimmy Butler and the Jordan Brand have mutually agreed to part ways, bringing Butler’s multiyear footwear and apparel endorsement deal with the company to an end 10 months before its original Sept. 30, 2020, expiration date, industry sources have confirmed.
The split makes the four-time All-Star and four-time all-defensive wing the highest-profile sneaker free agent across the league. Butler is expected to begin discussions with multiple brands toward negotiating a new multiyear endorsement deal that would begin this season, potentially in advance of All-Star Weekend.
An unheralded final draft pick of the 2011 first round, Butler had initially signed a shoe deal with Adidas as a Chicago Bulls rookie. Three seasons later, he took a reported 75% pay cut to instead sign with Jordan Brand; he would go on to be named the NBA’s Most Improved Player and become a first-time All-Star by the end of the 2014-15 season.
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