Jalen Brunson launches family-owned Thirty Third Management Group

Jalen Brunson and his family have launched Thirty Third Management Group, a family-owned brand advisory and management firm. Chris Haynes first reported the announcement.

The company will oversee the New York Knicks star’s off-court business while also representing clients across professional sports, business and philanthropy.

“My family has been with me every step of the way, and everything we do is rooted in trust,” Brunson said. “Thirty Third gives us the chance to take ownership of my off-court business and build something that reflects who we are.”