NBA star Giannis Antetokounmpo has signed a long-term deal with WhatsApp, the messaging service owned by Meta Platforms Inc., to promote the brand around the world, as reported by Bloomberg.
The agreement is the first celebrity endorsement deal for WhatsApp. Executives plan to work with Antetokounmpo on content, events and community outreach, beginning at the NBA’s All-Star Game in Cleveland on Sunday evening. Financial terms weren’t disclosed.
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