Gerry Cardinale is looking beyond the new San Siro stadium. The project shared with Inter represents just one part of the strategy pursued by the head of RedBird, who intends to expand the group’s presence in the world of sports and entertainment. The newly established Milan Sports & Entertainment holding company fits into this vision, aiming to further develop the club’s commercial activities and revenue streams, generating additional resources that can also be invested in the team.
In an interview with La Gazzetta dello Sport, Cardinale discussed the projects that could take shape over the coming years, focusing in particular on the potential launch of NBA Europe and the prospects for Milan.
“I think the NBA is negotiating with EuroLeague, but one way or another, if they can’t reach an agreement, NBA Europe will go ahead regardless. Perhaps by the end of the year or in the first few months of 2027, the first group of new European franchises will be announced. We’ll see when that happens…”
These remarks are directly relevant to Milan’s future and Cardinale’s ambitions. RedBird already owns a plot of land in San Donato, where a new arena could be built to host a potential NBA franchise. According to the American businessman, the project has already received the necessary urban planning approval.
*”In San Donato, we own the land, and if I am awarded the franchise for Milan, I will be able to start construction fairly quickly because we already have planning permission for a 20,000-seat arena.”
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