EuroLeague ends 15-year sponsorship with Turkish Airlines

01/07/202512:42

EuroLeague ends its Turkish Airlines partnership and enters a new era of global growth and fan engagement

The EuroLeague has announced the end of its 15-year naming sponsorship with Turkish Airlines, marking a major shift in its marketing approach. The competition will now adopt a single, clean identity.

The move aims to strengthen global presence, innovation, and fan engagement across markets, with the league ready to launch new partnerships to elevate European basketball. “We now enter a phase of accelerated growth,” said CEO Paulius Motiejunas.

EuroLeague thanked Turkish Airlines for its support in shaping the modern competition. With a new strategic vision, the league aims to be the heartbeat of European basketball while expanding its global ambitions.