Euroleague Basketball has announced record-breaking results across its digital ecosystem following the 2025-26 season. The growth spans social media, EuroLeague.TV and the official website, ahead of the launch of Euroleague Basketball+ during the 2026-27 season as a unified digital home for European club basketball.
On social media, EuroLeague’s video-first strategy generated 2.27 billion video views, a 49% year-over-year increase. Total social media impressions reached 4.51 billion, up 51% year-over-year, while engagement climbed to more than 118.5 million interactions, a 5% increase from the previous season.
EuroLeague.TV recorded the highest active subscriber base in the platform’s history, up 23% compared to 2024-25. The official website also reached record levels, with 12.3 million active users, up 47% compared to 2023-24, and 377.4 million page views. Building on those results, Euroleague Basketball+ will become the organization’s flagship digital product, bringing together competitions, content, technology and fan experiences in one integrated ecosystem.
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