Euroleague Basketball and Sportpass, a fan engagement and gaming platform, have reached a collaboration agreement that will reinforce Euroleague Basketball’s gamification strategy. Sportpass is a subsidiary of Animoca Brands, a global leader in gamification with a large portfolio of over 400 investments in Web3 projects.
The collaboration will bring forth a Euroleague-themed web3 gaming platform that targets the Gen Z fanbase, merging the thrills and culture of sports in a digital offering with a number of micro-game experiences, rewards or in-game collectibles, among others.
Gamification has been a growth pillar in the Euroleague Basketball digital strategy in recent seasons, with a triple-digit year-on-year increase on the fantasy games portfolio, reaching a community of 4.3 million engaged fans.
Alex Ferrer Kristjansson, Marketing and Communication Senior Director at Euroleague Basketball, stated “We are delighted to join forces with Sportpass and Animoca Brands, leaders in web3 products, to expand our gamification offering. The digital ecosystem is key to expand the EuroLeague brand and offer new ways for young fans to interact with the league. This collaboration marks an important step in growing our portfolio of gaming opportunities for fans to engage with the EuroLeague in different, innovative ways.”
Sportpass CEO Jordan Fogarty added: “Sportpass is the result of years of innovation in technology, gaming, and sports, placing the fan at its core. With a plethora of digital experiences, including gaming, rewards, and competitions, we are confident that EuroLeague fans will find what they are looking for. Our collaboration with the EuroLeague underscores our commitment to revolutionizing the sports entertainment landscape.”
About Euroleague Basketball
Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.
The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.
About Sportpass
Sportpass, previously known as Be, is a subsidiary of Animoca Brands and a next-generation fan engagement and gaming platform designed specifically to enable sports properties to deliver gaming, rewards and competition experiences to their fans. For more information visit http://sportpass.co/.
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