Cooper Flagg, the 18-year-old Duke phenom and top candidate for the 2025 NBA Draft No.1 pick, has already made headlines off the court. According to Howard Bryant, Flagg earned $28 million during his lone college season.
The income comes from endorsement deals with two major companies, taking advantage of new NCAA NIL rules. It’s a staggering figure that highlights the evolving economics of college basketball.
By comparison, Flagg’s first four years in the NBA are projected to earn him $29 million—barely more than what he’s already made as a college freshman.
Source: Associated Press / Howard Bryant





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