Cooper Flagg Earned $28M at Duke, Nearly Matching Projected Rookie NBA Deal

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The projected No.1 pick of the 2025 Draft has already secured massive income through major endorsement deals

Cooper Flagg, the 18-year-old Duke phenom and top candidate for the 2025 NBA Draft No.1 pick, has already made headlines off the court. According to Howard Bryant, Flagg earned $28 million during his lone college season.

The income comes from endorsement deals with two major companies, taking advantage of new NCAA NIL rules. It’s a staggering figure that highlights the evolving economics of college basketball.

By comparison, Flagg’s first four years in the NBA are projected to earn him $29 million—barely more than what he’s already made as a college freshman.

Source: Associated Press / Howard Bryant

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