Mark Cuban: The NBA would be better with 40-minute games

The former Dallas Mavericks owner opened the debate on NBA game length, suggesting that shorter games could improve the league’s product

Mark Cuban has put forward a proposal that could spark discussion about the future of the NBA and its game format.

The former Dallas Mavericks owner said: “If the league went from 48 minutes down to 40, it would change the NBA for the better.”

A shorter format would bring the NBA closer to FIBA rules and, according to Cuban’s view, could make the game more intense, sustainable and better suited to the modern audience.

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