Former ESPN insider Adrian Wojnarowski is returning to media with “The Program with Woj”, a YouTube series designed to raise money for St. Bonaventure’s NIL efforts.
The weekly show will feature interviews with leading team builders from across sports. “My financial motivation is simply to generate revenue for our players,” Wojnarowski told The Athletic.
Produced by In the Arena Studios and backed by Novig, the project marks Woj’s comeback to media as St. Bonaventure’s GM, following his 2024 exit from ESPN and a 22–12 debut season with the Bonnies.
Source: The Athletic (Andrew Marchand)
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