Euroleague Final Four

Final Four pregame shows win BEA recognition again

The shows, produced by Filmmaster Events, captured the ultra-vibrant identity of the Final Four and put fans in the heat of the pregame moment through a combination of visually dazzling augmented-reality content paired with live dance acts and an in-venue DJ set that rocked the house at Lanxess Arena in Cologne.

Euroleague: Technology brings Final Four to a new era

During the actual games, a select number of fans will be “inside” the arena by taking a place in a virtual seating area that will be displayed across a 46-meter x 3.5-meter Fan Wall along the sideline. By live streaming video of themselves watching the game, they will feature on the television broadcasts and be visible to players inside the arena.