In a press release issued by Next Relations, Segafredo Zanetti announces that it will not renew its sponsorship contract with Virtus Bologna. The current contract expires in June 2024.
The Press Release bears today’s date, and bears as mentioned the header not of the club Virtus Bologna, or of Massimo Zanetti Beverage Group, but of Next Relations, Corporate Branding & Graphic Design. At the bottom the signature of Press Office Segafredo Zanetti Spa.
The decision is ‘taken following the recent revision of the sales and marketing strategy initiated by the change in the Group’s shareholding structure’ with the aim of growing the brand internationally.
We recall that some time ago it was announced that the Quattro R fund would enter with 50% of the capital.
#Virtus Segafredo Zanetti esce dalla sponsorizzazione con la Virtus, in scadenza nel 2024, secondo una nota diffusa dall’azienda
— Daniele Labanti (@DLabanti) May 14, 2024
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