Relationship between Nike and Kyrie Irving likely over

Nike and Kyrie Irving are likely to part ways after what happened the massive fallout that followed his tweeting a link to a film containing antisemitic material.

Per ESPN, The relationship between Brooklyn Nets guard Kyrie Irving and Nike is likely severed for good, the shoe giant’s co-founder told CNBC.

“I would doubt that we go back,” co-founder Phil Knight said in an interview that aired Thursday. “But I don’t know for sure.”

Irving signed with Nike in 2011 and has had a signature line of shoes since 2014, with his annual endorsement deal believed to be worth at least $11 million.

“Kyrie stepped over the line,” Knight said. “It’s kind of that simple. He made some statements that we just can’t abide by and that’s why we ended the relationship. And I was fine with that.”