NBA reportedly Poised to Launch Independent European League

According to Meridian Sport, the NBA is poised to make a groundbreaking move to enter European basketball, bypassing EuroLeague and FIBA. The project envisions an independent European league with direct involvement from top clubs. The ongoing divisions between EuroLeague and FIBA, coupled with financial strains on European clubs, make this option increasingly appealing for the NBA, which sees players like Jokic, Doncic, and Antetokounmpo as future global assets. The NBA’s initiative is further boosted by a new $76 billion TV deal that will dramatically enhance the project’s financial potential starting next year.