NBA All-Star Game wins television night in US with under 45, above Harry and Meghan interview
Another positive result for the NBA on TV.
According to Nielsen, the 2021 NBA All-Star Game has been the most-viewed program among people 18-34.
Game’s broadcaster TNT was most-viewed network in primetime on Sunday among those under 49 (TNT: 2.84M – CBS: 2.55M), and the game had a larger audience under 45 (3.26M) than the much awaited Harry/Meghan interview with Oprah on CBS (3.01M).