Famer, the sports coaching and mentorship mobile platform, announced today that it is expanding its landmark partnership with the NBPA with the launch of NBPA Training Ground One. Through the NBPA’s Training Ground channel on Famer, youth athletes will now have the opportunity to participate in one-on-one personal training sessions and receive feedback from some of the best basketball coaches and trainers in the world.
Aspiring basketball players who subscribe to NBPA Training Ground One will receive video workouts that focus on basketball training drills, as well as fitness and mental health content from top NBA players and skill trainers. This groundbreaking launch marks the first time youth basketball players will be able to digitally connect globally and personally train with world-class NBPA grassroots trainers and develop a relationship through skill development and interactive feedback utilizing Famer’s suite of tools like telestration, voiceover and slow-motion capture.
The NBPA and Famer continue to add one-of-a-kind training content from top pros and coaches, all of which can be accessed on the NBPA Training Ground One channel. New training content is being released from current and future NBPA members Bam Adebayo, Cole Anthony, Pat Connaughton, Langston Galloway, Joe Harris and RJ Hampton, top WNBA players and icons Lisa Leslie, and Chiney Ogumike, sports yoga expert Savannah Stevens and grassroots influencers Bobbito Garcia and Remy Workouts.
Since the launch of the partnership in May, the channel has featured training videos with NBPA members such as Aaron Gordon and Andre Drummond as well as NBA-level trainers Chris Matthews and Tim and Ross Burns. Since launching in June, over one thousand athletes from 66 countries and six continents have subscribed to the NBPA Training Ground on Famer with nearly ten thousand total drill video views.
The channel will continue to expand its global reach while driving unique engagement between youth players and professional athletes and trainers.
“At Famer our mission is to empower coaches to positively impact the lives of aspiring young athletes and to democratize personal sports training” said Famer CEO Rich Abend. “This partnership brings pro level training to the masses, and gives NBPA grassroots coaches and trainers the tools they need to work directly with kids anywhere in the world. We’ve combined powerful features like interactive multimedia chat and on screen video telestration with the world’s best library of NBPA videos covering all aspects of basketball player development, from skills and drills to fitness and the mental aspects of the game. With all the uncertainties families face with the upcoming youth basketball season because of COVID-19, we are proud to be able to provide an affordable solution for player development – whether you are on the court with your team, training at home, or any combination.”
“This next phase of our collaboration with Famer and Spalding allows us and our members to continue to digitally connect with the larger grassroots basketball community throughout this pandemic with new enhanced technology and training content. We look forward to having participants of all ages and skill levels continue to train with us anywhere and to finding ways to continue to innovate with our players and brand partners,” said Chris Jean, Senior Director of Grassroots Basketball & Business Development for THINK450, the for-profit arm of the NBPA.
As a kid I always valued the importance of hard work and the fundamentals I learned from my coaches,” said Bam Adebayo, whose instructional videos will be available on the NBPA Training Ground One. “With youth basketball facing challenges right now, I’m excited that I can help kids train and work on those same fundamentals from anywhere.
“Spalding’s mission is to ignite the soul of the game in everyone, no matter who you are or where you are in the sport of basketball”, said Matt Day, Head of Brand Communications for Spalding. “Now more than ever, athletes need a way to safely work on their game. Spalding is excited to partner with Famer and the NBPA to make professional-level training accessible to every player.”
Information on the NBPA Training Ground and NBPA Training Ground One program can be found at www.nbpa.com/grassroots or on the Famer App in the Google Play and Apple App Store.
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