Dallas Mavericks: the social impact of the Luka Doncic trade

The Dallas Mavericks, along with the Los Angeles Lakers, took the lead in the “trade of the century,” trading absolute superstars of the caliber of Luka Doncic and Anthony Davis. However, the Mavs fans took the decision to trade the Slovenian player very badly, considering his young age, and they openly expressed their disappointment outside the American Airlines Center. The consequences of the trade are also visible on the franchise’s official social networks: in fact, the Dallas Mavericks lost about 800,000 followers on their Instagram account, a testament to the incredible popularity and following that the Slovenian superstar carries. From 5.3 million followers, the Mavs have actually dropped to 4.5 million.