Curry Brand to sign a multi-year NIL deal with MiLaysia Fulwiley

Curry Brand is in the process of signing South Carolina guard MiLaysia Fulwiley to a multi-year NIL deal.

NIL (Name, Image, and Likeness) refers to the right of college athletes to monetise their image, name, and likeness.

The regulatory change, which will be introduced in the US in 2021, will allow athletes to earn money from sponsorships, events, and merchandising while maintaining their eligibility in college sports.

The decision represents a significant shift by the NCAA, which previously banned such commercial activities.

Steph Curry’s company will make Fulwiley, MVP of the SEC tournament as a freshman, the first college athlete to partner directly with the brand.

Stephen Curry’s signature line Curry Brand is signing Univ. of South Carolina guard MiLaysia Fulwiley to a multiyear NIL deal, making her the first college athlete to partner directly with the brand.

Fulwiley is first ever freshman at South Carolina to be MVP of SEC Tournament. pic.twitter.com/csuwPMQxSr

— Shams Charania (@ShamsCharania) March 15, 2024