Euroleague Basketball has presented Euroleague Basketball+, a new strategic vision designed to unite, strengthen and accelerate the future of European club basketball.
The project aims to become the digital home of European basketball, bringing together competitions, content, technology, commercial opportunities and fan experiences into one integrated ecosystem. Built around a fan-first approach, it is designed to reduce fragmentation and create new synergies among clubs, leagues and partners.
President Dejan Bodiroga described Euroleague Basketball+ as “much more than a digital platform”, while CEO Chus Bueno called it “the next evolution of European club basketball”. The rollout will progressively introduce new digital products, services and commercial capabilities.
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