Nike and Kyrie Irving are likely to part ways after what happened the massive fallout that followed his tweeting a link to a film containing antisemitic material.
Per ESPN, The relationship between Brooklyn Nets guard Kyrie Irving and Nike is likely severed for good, the shoe giant’s co-founder told CNBC.
“I would doubt that we go back,” co-founder Phil Knight said in an interview that aired Thursday. “But I don’t know for sure.”
Irving signed with Nike in 2011 and has had a signature line of shoes since 2014, with his annual endorsement deal believed to be worth at least $11 million.
“Kyrie stepped over the line,” Knight said. “It’s kind of that simple. He made some statements that we just can’t abide by and that’s why we ended the relationship. And I was fine with that.”
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