{"id":563906,"date":"2026-11-13T13:15:45","date_gmt":"2026-11-13T12:15:45","guid":{"rendered":"https:\/\/sportando.basketball\/?p=563906"},"modified":"2026-11-13T13:15:47","modified_gmt":"2026-11-13T12:15:47","slug":"nba-europe-in-milan-redbird-steps-up-milan-sports-entertainment-is-born","status":"publish","type":"post","link":"https:\/\/sportando.basketball\/en\/nba-europe-in-milan-redbird-steps-up-milan-sports-entertainment-is-born\/","title":{"rendered":"NBA Europe in Milan, RedBird steps up: Milan Sports &amp; Entertainment is born"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">RedBird has announced the creation of <strong>Milan Sports &amp; Entertainment (MSE)<\/strong>, a holding company that will bring together the group\u2019s current and future investments in Milan across sports, infrastructure and entertainment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new company will be led by <strong>Brett Yormark<\/strong>, the current commissioner of the Big 12 Conference and former President and CEO of Brooklyn Sports &amp; Entertainment, the organization that also managed the Brooklyn Nets and Barclays Center.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For basketball, the most relevant development concerns <strong>NBA Europe<\/strong>. One of MSE\u2019s stated goals is to assess the opportunity to own a <strong>Milan-based franchise<\/strong> as part of the NBA\u2019s future European project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AC Milan will remain at the heart of the platform, while MSE will also work across hospitality, merchandising, infrastructure and live entertainment. The plans also include the development of a new sports and entertainment destination in <strong>San Donato<\/strong>, as well as exploring opportunities in international tennis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gerry Cardinale<\/strong>, Founder and Managing Partner of RedBird Capital, explained the vision behind the project: \u00abToday we are applying this experience on a different scale: not to one club, one sport or one venue, but to an entire city and to a portfolio spanning sport, lifestyle and entertainment\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cardinale also stressed AC Milan\u2019s central role: \u00abWith Milan as our point of reference, which will always be the driving force behind all our initiatives, we aim to build a world-class sports and entertainment platform\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch of MSE therefore confirms that <strong>RedBird has not stepped away from the idea of NBA Europe in Milan<\/strong> and is now placing that project inside a dedicated corporate structure focused on developing sports and entertainment business in the city.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source: La Gazzetta dello Sport \u2013 Andrea Ramazzotti<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RedBird has launched Milan Sports &#038; Entertainment, a new holding company bringing together its sports and commercial investments in Milan<\/p>\n","protected":false},"author":146,"featured_media":563901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_spbk_hide_featured":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[399,259],"tags":[],"rumors":[],"typology":[],"posizionamento":[],"class_list":["post-563906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nba","category-serie-a"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/sportando.basketball\/wp-content\/uploads\/sites\/5\/2026\/11\/La-prima-mossa-di-Gerry-Cardinale-1.png","digistream_id":0,"digistream":false,"_links":{"self":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/563906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/comments?post=563906"}],"version-history":[{"count":2,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/563906\/revisions"}],"predecessor-version":[{"id":563908,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/563906\/revisions\/563908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media\/563901"}],"wp:attachment":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media?parent=563906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/categories?post=563906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/tags?post=563906"},{"taxonomy":"rumors","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/rumors?post=563906"},{"taxonomy":"typology","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/typology?post=563906"},{"taxonomy":"posizionamento","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posizionamento?post=563906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}