{"id":534304,"date":"2026-09-25T14:02:33","date_gmt":"2026-09-25T12:02:33","guid":{"rendered":"https:\/\/sportando.basketball\/?p=534304"},"modified":"2026-09-25T14:02:46","modified_gmt":"2026-09-25T12:02:46","slug":"maurizio-gherardini-sustainability-is-the-main-challenge-for-italian-basketball","status":"publish","type":"post","link":"https:\/\/sportando.basketball\/en\/maurizio-gherardini-sustainability-is-the-main-challenge-for-italian-basketball\/","title":{"rendered":"Maurizio Gherardini: \u201cSustainability is the main challenge for Italian basketball\u201d"},"content":{"rendered":"\n

The sustainability of Italian basketball<\/strong> is one of the biggest challenges facing the domestic game, according to LBA president Maurizio Gherardini<\/strong>.<\/p>\n\n\n\n

In an intervention published by Il Resto del Carlino<\/em>, Gherardini warned that the current management model of Italian clubs is already under pressure and could face further difficulties.<\/p>\n\n\n\n

\u201cA complex cultural change is needed\u201d<\/h2>\n\n\n\n
\n

\u201cThe Italian system of club management, already suffering, risks facing further critical issues.\u201d<\/p>\n<\/blockquote>\n\n\n\n

According to Gherardini, traditional patronage is becoming increasingly difficult to sustain, while sponsors and commercial partners are demanding greater visibility and a tangible economic return.<\/p>\n\n\n\n

\n

\u201cPatronage is increasingly temporary, while partners have raised their expectations for visibility and a tangible economic return.\u201d<\/p>\n<\/blockquote>\n\n\n\n

For the LBA president, this requires \u201ca complex cultural change\u201d<\/strong>, with greater involvement from local businesses and paying fans needed to support the investments made by club owners.<\/p>\n\n\n\n

\u201cPassion has an energy limit\u201d<\/h2>\n\n\n\n

Gherardini also issued a warning about the long-term sustainability of the current model.<\/p>\n\n\n\n

\n

\u201cPassion is a great form of protection, but it has energy that eventually runs out. If sustainability is lacking, sporting rights can be challenged by stronger economies and turn into unpredictable scenarios.\u201d<\/p>\n<\/blockquote>\n\n\n\n

The message comes at a time when the European basketball landscape is seeing increasingly powerful financial projects enter the market, putting additional pressure on traditional club models.<\/p>\n\n\n\n

An unpredictable Serie A<\/h2>\n\n\n\n

On the court, however, Gherardini expects a competitive season.<\/p>\n\n\n\n

The Italian Super Cup has already provided an early indication of what could be ahead, with the LBA president describing the upcoming Serie A season as balanced and unpredictable<\/strong>.<\/p>\n\n\n\n

Source: Il Resto del Carlino<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The LBA president warns about the difficulties facing Italian clubs: \u201cIf sustainability is lacking, sporting rights can be challenged by stronger economies\u201d<\/p>\n","protected":false},"author":145,"featured_media":534305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_spbk_hide_featured":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[259],"tags":[],"rumors":[],"typology":[],"posizionamento":[],"class_list":["post-534304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-serie-a"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/sportando.basketball\/wp-content\/uploads\/sites\/5\/2026\/09\/6AG3579.jpg","digistream_id":0,"digistream":false,"_links":{"self":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/534304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/comments?post=534304"}],"version-history":[{"count":1,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/534304\/revisions"}],"predecessor-version":[{"id":534307,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/534304\/revisions\/534307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media\/534305"}],"wp:attachment":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media?parent=534304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/categories?post=534304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/tags?post=534304"},{"taxonomy":"rumors","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/rumors?post=534304"},{"taxonomy":"typology","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/typology?post=534304"},{"taxonomy":"posizionamento","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posizionamento?post=534304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}