adidas and Virtus Bologna have unveiled the club\u2019s new jerseys for the 2026\/27 EuroLeague season. More than just performance wear, the kits are part of a campaign celebrating the relationship between the club and the city of Bologna.<\/p>\n
Davide Casarin, Daniel Hackett, Kessler Edwards and Wendell Moore Jr are the faces of the campaign, photographed from the Torretta Prendiparte, offering an elevated view of Bologna\u2019s rooftops, colors and identity.<\/p>\n
Both adidas x Virtus kits feature an elegant pinstripe pattern, reinterpreting the club\u2019s traditional black-and-white identity with a contemporary touch.<\/p>\n
Gold details celebrate the approach of Virtus Bologna\u2019s historic centenary.<\/p>\n
The 2026\/27 EuroLeague Home Jersey<\/strong>, which will be unveiled on September 16, builds on the black jerseys worn in recent years, with a clean and elegant design centered around the main circular logo on the chest.<\/p>\n The Away Jersey<\/strong>, presented in white, instead pays tribute to the club\u2019s deepest roots. The iconic \u201cV Nera\u201d<\/strong> makes its return to the chest.<\/p>\n The most distinctive design element appears on the back of both jerseys. The player numbers feature an exclusive pattern inspired by the famous flooring of Salaborsa<\/strong>, one of Bologna\u2019s landmark locations and Virtus\u2019 historic home during the 1940s and 1950s.<\/p>\n The venue was the setting for four of the club\u2019s championships, making the design a tribute to Virtus\u2019 history and a connection between its past, present and future.<\/p>\n The EuroLeague kit will make its official debut on September 9 in Parma<\/strong>, against Tortona.<\/p>\n The new black Home Jersey<\/strong> will be worn for the first time on September 16<\/strong>, when Virtus face Maxima Roma in a preseason game at the PalaDozza in Bologna.<\/p>\n The new 2026\/27 Home and Away jerseys will be available from September 16<\/strong> exclusively through Virtus Bologna\u2019s physical and online stores.<\/p>\n","protected":false},"excerpt":{"rendered":" The new Home and Away kits celebrate the deep connection between Virtus Bologna and the city, combining the club\u2019s black-and-white heritage with modern design and details honoring its upcoming centenary.<\/p>\n","protected":false},"author":145,"featured_media":514424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_spbk_hide_featured":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[199],"tags":[],"rumors":[],"typology":[15727],"posizionamento":[],"class_list":["post-514425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-euroleague","typology-press-release-en"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/sportando.basketball\/wp-content\/uploads\/sites\/5\/2026\/09\/MattiaGuolo_VIRTUS_ADIDAS_08_STILL_0877_EDIT-768x1024-1.jpg","digistream_id":0,"digistream":false,"_links":{"self":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/514425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/comments?post=514425"}],"version-history":[{"count":0,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/514425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media\/514424"}],"wp:attachment":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media?parent=514425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/categories?post=514425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/tags?post=514425"},{"taxonomy":"rumors","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/rumors?post=514425"},{"taxonomy":"typology","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/typology?post=514425"},{"taxonomy":"posizionamento","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posizionamento?post=514425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}A tribute to Salaborsa<\/h2>\n
The jerseys hit the court<\/h2>\n