{"id":513268,"date":"2026-09-02T19:45:54","date_gmt":"2026-09-02T17:45:54","guid":{"rendered":"https:\/\/sportando.basketball\/?p=513268"},"modified":"2026-09-02T19:25:18","modified_gmt":"2026-09-02T17:25:18","slug":"russell-westbrook-joins-project-b-as-co-founder-of-new-global-basketball-venture","status":"publish","type":"post","link":"https:\/\/sportando.basketball\/en\/russell-westbrook-joins-project-b-as-co-founder-of-new-global-basketball-venture\/","title":{"rendered":"Russell Westbrook joins Project B as co-founder of new global basketball venture"},"content":{"rendered":"<p class=\"isSelectedEnd\">Russell Westbrook is taking on a new role in basketball after his NBA career. The former NBA star has joined <strong>Project B as a co-founder and Chief Strategy Officer<\/strong>, becoming an equity holder in the company and joining its board of directors. He will help shape the project&#8217;s basketball strategy and long-term vision.<\/p>\n<p class=\"isSelectedEnd\">But what exactly is Project B? It is a new global <strong>sports and entertainment platform<\/strong> built around a traveling basketball competition, with events planned across <strong>Asia, Europe and the Americas<\/strong>. The format is designed as a global Grand Prix, with tournaments hosted in different cities and games streamed <strong>live on YouTube<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">The project will initially focus on <strong>women&#8217;s basketball<\/strong>, with six teams featuring 11 players each. Several major WNBA stars have already committed to the competition, including <strong>Nneka Ogwumike, Jonquel Jones, Alyssa Thomas and Jewell Loyd<\/strong>. At the same time, Project B is building its <strong>men&#8217;s basketball component<\/strong>, with both circuits scheduled to launch in <strong>January 2027<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">Project B aims to combine elite basketball with entertainment and culture, while giving players a greater role in the ownership and decision-making structure of the platform. The goal is to create a new global basketball ecosystem designed specifically for an international and digital audience.<\/p>\n<p>For Westbrook, the move represents his first major basketball venture since the end of his NBA playing career following 18 seasons in the league.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The former NBA MVP will hold an ownership stake and help shape the strategy of the new basketball platform launching in 2027.<\/p>\n","protected":false},"author":174,"featured_media":510326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_spbk_hide_featured":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[399],"tags":[],"rumors":[],"typology":[],"posizionamento":[],"class_list":["post-513268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nba"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/sportando.basketball\/wp-content\/uploads\/sites\/5\/2026\/08\/Russell-Westbrook.webp","digistream_id":0,"digistream":false,"_links":{"self":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/513268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/comments?post=513268"}],"version-history":[{"count":0,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/513268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media\/510326"}],"wp:attachment":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media?parent=513268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/categories?post=513268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/tags?post=513268"},{"taxonomy":"rumors","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/rumors?post=513268"},{"taxonomy":"typology","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/typology?post=513268"},{"taxonomy":"posizionamento","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posizionamento?post=513268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}