London Lions and Jordan Brand today announced a landmark multi-year partnership that will see Jordan Brand become the club\u2019s official kit and apparel partner from the 2026\u201327 season.<\/p>\n
The agreement makes London Lions the first British professional team to partner with Jordan Brand.<\/p>\n
Under the partnership, the London Lions\u2019 men\u2019s and women\u2019s teams will compete in Jordan Brand game kits across domestic and European competition. Jordan Brand will also support the club\u2019s youth programmes, empowering the Lions\u2019 pathway from grassroots and academy basketball through to the professional game.<\/p>\n
The partnership unites Jordan Brand\u2019s commitment to advancing global basketball culture and inspiring the next generation of hoopers with London Lions\u2019 ambition to grow the game and create opportunity across London and the UK.<\/p>\n
Following a clean sweep of domestic silverware and ahead of their return to the BKT EuroCup, the Lions are entering a significant new phase in the club\u2019s development as they look to compete at the highest level in Europe and grow the game across London and the UK.<\/p>\n
Beyond the court, London Lions and Jordan Brand will collaborate to create community experiences and initiatives that celebrate the club\u2019s impact on sport, culture and youth across London. Further details will be announced during the 2026\u201327 season.<\/p>\n
The London Lions\u2019 first Jordan Brand game kit will be unveiled ahead of the 2026\u201327 season, alongside details of supporter apparel and further partnership activity.<\/p>\n","protected":false},"excerpt":{"rendered":"
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