{"id":483289,"date":"2026-02-11T17:06:28","date_gmt":"2026-02-11T16:06:28","guid":{"rendered":"https:\/\/sportando.basketball\/?p=483289"},"modified":"2026-02-11T17:06:28","modified_gmt":"2026-02-11T16:06:28","slug":"dallas-mavericks-hire-caa-sports-to-lead-arena-naming-rights-and-partnership-strategy","status":"publish","type":"post","link":"https:\/\/sportando.basketball\/en\/dallas-mavericks-hire-caa-sports-to-lead-arena-naming-rights-and-partnership-strategy\/","title":{"rendered":"Dallas Mavericks hire CAA Sports to lead arena naming rights and partnership strategy"},"content":{"rendered":"<p data-start=\"2204\" data-end=\"2537\">The <strong data-start=\"2208\" data-end=\"2228\">Dallas Mavericks<\/strong> announced they have hired <strong data-start=\"2255\" data-end=\"2269\">CAA Sports<\/strong> as their sales agency of record to guide commercial strategy for the franchise\u2019s future arena development. The partnership will focus on securing <strong data-start=\"2416\" data-end=\"2433\">naming rights<\/strong> and <strong data-start=\"2438\" data-end=\"2458\">founding partner<\/strong> opportunities, spanning both current planning and long-term commercialization.<\/p>\n<p data-start=\"2539\" data-end=\"2861\">\u201cWe have an ambitious vision for the future of the Dallas Mavericks,\u201d said CEO <strong data-start=\"2618\" data-end=\"2632\">Rick Welts<\/strong>, pointing to CAA Sports\u2019 industry relationships and track record. CAA Sports Managing Director and President <strong data-start=\"2742\" data-end=\"2759\">Paul Danforth<\/strong> called it a major opportunity for brands to align with a \u201cdynamic\u201d organization in the Dallas market.<\/p>\n<p data-start=\"2863\" data-end=\"3194\">CAA Sports says it has generated more than $15 billion in new sponsorship business since 2007 and has led naming-rights deals for venues including <strong data-start=\"3010\" data-end=\"3028\">Levi\u2019s Stadium<\/strong>, <strong data-start=\"3030\" data-end=\"3046\">Chase Center<\/strong>, and <strong data-start=\"3052\" data-end=\"3067\">Intuit Dome<\/strong>. Mavericks President <strong data-start=\"3089\" data-end=\"3105\">Ethan Casson<\/strong> emphasized the value of having experienced advisors involved early in arena development.<\/p>\n<p data-start=\"3196\" data-end=\"3283\"><em data-start=\"3196\" data-end=\"3218\">Source: <strong data-start=\"3205\" data-end=\"3217\">RealGM<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CAA will guide commercial strategy for the franchise\u2019s future venue project, focusing on naming rights and founding partner opportunities<\/p>\n","protected":false},"author":146,"featured_media":371868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_spbk_hide_featured":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[399],"tags":[],"rumors":[],"typology":[],"posizionamento":[],"class_list":["post-483289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nba"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/sportando.basketball\/wp-content\/uploads\/sites\/5\/2024\/02\/Dallas-Mavericks.jpg","digistream_id":0,"digistream":false,"_links":{"self":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/483289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/comments?post=483289"}],"version-history":[{"count":0,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/483289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media\/371868"}],"wp:attachment":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media?parent=483289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/categories?post=483289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/tags?post=483289"},{"taxonomy":"rumors","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/rumors?post=483289"},{"taxonomy":"typology","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/typology?post=483289"},{"taxonomy":"posizionamento","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posizionamento?post=483289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}