{"id":449049,"date":"2025-07-01T12:42:19","date_gmt":"2025-07-01T10:42:19","guid":{"rendered":"https:\/\/sportando.basketball\/?p=449049"},"modified":"2025-07-01T12:42:19","modified_gmt":"2025-07-01T10:42:19","slug":"euroleague-ends-15-year-sponsorship-with-turkish-airlines","status":"publish","type":"post","link":"https:\/\/sportando.basketball\/en\/euroleague-ends-15-year-sponsorship-with-turkish-airlines\/","title":{"rendered":"EuroLeague ends 15-year sponsorship with Turkish Airlines"},"content":{"rendered":"<p data-start=\"1627\" data-end=\"1849\">The <strong data-start=\"1646\" data-end=\"1660\">EuroLeague<\/strong> has announced the end of its 15-year naming sponsorship with <strong data-start=\"1722\" data-end=\"1742\">Turkish Airlines<\/strong>, marking a major shift in its marketing approach. The competition will now adopt a single, clean identity.<\/p>\n<p data-start=\"1851\" data-end=\"2098\">The move aims to strengthen global presence, innovation, and fan engagement across markets, with the league ready to launch new partnerships to elevate European basketball. \u201cWe now enter a phase of accelerated growth,\u201d said CEO Paulius Motiejunas.<\/p>\n<p data-start=\"2100\" data-end=\"2316\"><strong data-start=\"2100\" data-end=\"2114\">EuroLeague<\/strong> thanked Turkish Airlines for its support in shaping the modern competition. With a new strategic vision, the league aims to be the heartbeat of European basketball while expanding its global ambitions.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">New logo update \u2139\ufe0f <a href=\"https:\/\/t.co\/Jlw3dzratP\">pic.twitter.com\/Jlw3dzratP<\/a><\/p>\n<p>\u2014 EuroLeague (@EuroLeague) <a href=\"https:\/\/twitter.com\/EuroLeague\/status\/1939991244572127541?ref_src=twsrc%5Etfw\">July 1, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EuroLeague ends its Turkish Airlines partnership and enters a new era of global growth and fan engagement<\/p>\n","protected":false},"author":146,"featured_media":449048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_spbk_hide_featured":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[199],"tags":[],"rumors":[],"typology":[],"posizionamento":[],"class_list":["post-449049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-euroleague"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/sportando.basketball\/wp-content\/uploads\/sites\/5\/2025\/07\/Guw7uA6W4AA4gZ5.png","digistream_id":0,"digistream":false,"_links":{"self":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/449049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/comments?post=449049"}],"version-history":[{"count":0,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/449049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media\/449048"}],"wp:attachment":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media?parent=449049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/categories?post=449049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/tags?post=449049"},{"taxonomy":"rumors","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/rumors?post=449049"},{"taxonomy":"typology","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/typology?post=449049"},{"taxonomy":"posizionamento","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posizionamento?post=449049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}