{"id":439925,"date":"2025-04-29T13:31:00","date_gmt":"2025-04-29T11:31:00","guid":{"rendered":"https:\/\/sportando.basketball\/?p=439925"},"modified":"2025-04-29T13:31:00","modified_gmt":"2025-04-29T11:31:00","slug":"turkish-airlines-euroleague-regular-season-shatters-digital-and-social-media-records","status":"publish","type":"post","link":"https:\/\/sportando.basketball\/en\/turkish-airlines-euroleague-regular-season-shatters-digital-and-social-media-records\/","title":{"rendered":"Turkish Airlines EuroLeague Regular Season shatters digital and social media records"},"content":{"rendered":"<article class=\"spaces_elem__IR3ep container_container__8OqXW side-gaps_sideGaps__n4UTm\">\n<div class=\"rich-text_richtext__1JT_V\">\n<p>The 2024-25 Turkish Airlines EuroLeague Regular Season will be remembered not only as the most competitive regular-season campaign on the court, but also as the most followed in history. For the fourth consecutive year, in-arena attendance set a new record with a\u00a0<a href=\"https:\/\/www.euroleaguebasketball.net\/en\/news\/euroleague-regular-season-attendance-sets-new-record\/\">remarkable 3,039,060 spectators<\/a>. Off the court, the League\u2019s digital and social media performance continued to break new ground, cementing the EuroLeague\u2019s status as a global leader in sports engagement.<\/p>\n<p><strong>SOCIAL MEDIA: UNPRECEDENTED GROWTH ACROSS ALL CHANNELS<\/strong><\/p>\n<p>The EuroLeague\u2019s social media platforms saw double-digit growth in all key metrics, with total impressions reaching a record-breaking 1.5 billion. Total video views surged by 56%, totaling 816 million, while engagement raised by 21%, showing just how passionate the EuroLeague fan base is.<\/p>\n<article class=\"spaces_elem__IR3ep container_container__8OqXW side-gaps_sideGaps__n4UTm\">\n<div class=\"rich-text_richtext__1JT_V\">\n<ul>\n<li><a href=\"https:\/\/www.instagram.com\/euroleague\/#\">Instagram<\/a>\u00a0emerged as the top-performing platform with 1.34 million followers, marking a 22% increase. The platform drove 559 million views (+58%) and 918.6 million impressions (+33%), solidifying its status as the EuroLeague fan base\u2019s favorite social network.<\/li>\n<li><a href=\"https:\/\/www.tiktok.com\/@euroleague\">TikTok<\/a>\u00a0was the standout growth platform, with triple-digit gains across the board. Impressions soared by 126% to 149.4 million, views hit 149.5 million (+126%), and engagement doubled (+105%) to reach 11.2 million. A highlight was the exclusive\u00a0<a href=\"https:\/\/www.euroleaguebasketball.net\/euroleague\/news\/hoop-district-goes-live-on-tiktok-a-groundbreaking-global-first\/\"><em>Hoop District<\/em>\u00a0live stream collaboration<\/a>, aligning perfectly with the disruptive and innovative spirit of the tournament.<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/euroleague\">YouTube<\/a>,\u00a0<a href=\"https:\/\/x.com\/Euroleague\">X<\/a>\u00a0(formerly Twitter) and\u00a0<a href=\"https:\/\/www.facebook.com\/TheEuroLeague\/\">Facebook<\/a>\u00a0also posted significant growth.\u00a0<a href=\"https:\/\/www.youtube.com\/euroleague\">YouTube<\/a>\u00a0engagement increased by 92% to 676,732, and views climbed 63% to 32.1 million, driven by popular series like the\u00a0<a href=\"https:\/\/www.youtube.com\/playlist?list=PLXcjy-GNBj1yVF3i2kWIseta5qBjEJSmP\">EuroLeague &amp; Friends<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.youtube.com\/playlist?list=PLXcjy-GNBj1xiCJQa4EM2lCMCqXSVxLr7\">Fantasy Challenge<\/a>\u00a0podcasts. On\u00a0<a href=\"https:\/\/x.com\/Euroleague\">X<\/a>, engagement rose by 13%, with a 4% increase in views, now totaling 51.2 million, while\u00a0<a href=\"https:\/\/www.facebook.com\/TheEuroLeague\/\">Facebook<\/a>\u00a0registered 173.2 million impressions.<\/li>\n<\/ul>\n<article class=\"spaces_elem__IR3ep container_container__8OqXW side-gaps_sideGaps__n4UTm\">\n<div class=\"rich-text_richtext__1JT_V\">\n<p><a href=\"http:\/\/euroleague.tv\/\"><strong>EUROLEAGUE.TV<\/strong><\/a>\u00a0<strong>AND FANTASY GAME: FAN ENGAGEMENT REIMAGINED<\/strong><\/p>\n<p><a href=\"http:\/\/euroleague.tv\/\">EuroLeague.TV<\/a>, the League\u2019s official OTT platform, saw a 37% increase in subscriptions. Key upgrades &#8211; such as seamless integration with\u00a0<a href=\"http:\/\/euroleague.net\/\">EuroLeague.net<\/a>\u00a0and expanded streaming coverage, including the 2025 LBA Final Eight &#8211; enhancing the fan experience and broadening its reach.<\/p>\n<p>Meanwhile, the\u00a0<a href=\"https:\/\/euroleaguefantasy.euroleaguebasketball.net\/login?from=\/\">EuroLeague Fantasy Challenge<\/a>\u00a0game continued its meteoric rise, with a record 290,000 players (+101%) and 541,000 teams created (+63%). With high engagement across key markets like Serbia, Greece, Italy, Turkiye, Spain and Germany, and successful partnerships with leading media outlets, the\u00a0<a href=\"https:\/\/euroleaguefantasy.euroleaguebasketball.net\/login?from=\/\">EuroLeague Fantasy Challenge<\/a> has truly become a global phenomenon.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/article>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>The 2024-25 Turkish Airlines EuroLeague Regular Season will be remembered not only as the most competitive regular-season campaign on the court<\/p>\n","protected":false},"author":146,"featured_media":439926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_spbk_hide_featured":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[199],"tags":[],"rumors":[],"typology":[15727],"posizionamento":[],"class_list":["post-439925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-euroleague","typology-press-release-en"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/sportando.basketball\/wp-content\/uploads\/sites\/5\/2025\/04\/5c0c5937-7e5c-416d-890b-9aeee036e79e.webp","digistream_id":0,"digistream":false,"_links":{"self":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/439925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/comments?post=439925"}],"version-history":[{"count":0,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/439925\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media\/439926"}],"wp:attachment":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media?parent=439925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/categories?post=439925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/tags?post=439925"},{"taxonomy":"rumors","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/rumors?post=439925"},{"taxonomy":"typology","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/typology?post=439925"},{"taxonomy":"posizionamento","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posizionamento?post=439925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}