Euroleague Basketball, the organiser of Europe\u2019s premier professional basketball club competitions \u2013 the Turkish Airlines EuroLeague and the BKT EuroCup \u2013 and IMG, a global sports marketing agency, have announced the renewal of their partnership agreement. This extended collaboration will run through the 2035-36 season, building upon the success of their joint venture launched in 2016.<\/p>\n
The decision to renew the partnership for an additional 10 years, well ahead of the original agreement\u2019s expiration, reflects the strength of the partnership and follows significant achievements over the past eight seasons. The joint venture has been instrumental in elevating Euroleague Basketball\u2019s global presence and delivering exceptional viewing experiences for fans worldwide.<\/p>\n
\u201cThis renewal marks a pivotal moment in our shared journey with IMG. Together, we have revolutionized European basketball and set new benchmarks for fan engagement and media production,\u201d said Paulius Motiejunas, Euroleague Basketball CEO. \u201cLooking ahead, the Euroleague Basketball organisation and its shareholders are committed to continuing this successful partnership and bringing even greater experiences to our growing fanbase.\u201d<\/p>\n
Under the renewed agreement, IMG will continue to drive long-term growth for the league through media rights distribution \u2013 an area that has seen remarkable growth since the inception of the partnership \u2013 brand partnerships, strategic consulting, digital services, and streaming. IMG will also continue as the exclusive live events broadcast production partner, further advancing best-in-class production standards that have become a hallmark of sports competitions.<\/p>\n","protected":false},"excerpt":{"rendered":"
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