With a who\u2019s\u00a0who of industry leaders descending upon Berlin for the 2024 Turkish Airlines EuroLeague Final Four, there is a perfect opportunity for an exclusive\u00a0get-together that will\u00a0enrich the experience for all. Prepare for the 2024 Euroleague Basketball Business\u00a0Summit, which will be among the highlights as Berlin takes its place as\u00a0the global capital of sports for the weekend of May 24-26.<\/p>\n
Euroleague Basketball\u00a0will gather 100\u00a0invitation-only attendees \u2013 a group comprised of executives from the league, its clubs and\u00a0their partners, as well as IMG and other right-holders, brands and\u00a0media\u00a0and\u00a0broadcasters \u2013 for an exclusive event in collaboration with Official Business Partners KORE and YouGov and Official Media Partner SportBusiness on topics linked to innovation in the context of sport\u00a0business.<\/p>\n
On the agenda are four 45-minute panel discussions.\u00a0\u201cNavigating the Changing Landscape of Media Consumption\u201d will be moderated by Callum McCarthy, the editor-in-chief of SportBusiness, with guest panelists Adam Kelly, the President of Media at IMG; Dorothea Jacob, the VP of Proposition & Content\u00a0TV\u00a0at\u00a0 Deutsche Telekom; and Sarah Melville, the Global Media Director at YouGov Sport.<\/p>\n
The panel on\u00a0\u201cEmbracing Innovative Approaches to Sponsorship in the Digital Age\u201d will include\u00a0Euroleague Basketball\u2019s\u00a0Senior Director of Corporate Partnerships & Licensing, Gawain Davies;\u00a0 Halfspace Group\u2019s\u00a0Co-Founder, Sanjit Atwal;\u00a0and will be moderated by Ravi Krishnan, Chairman & Co-Founder at Stepathlon.<\/p>\n
The guest panelists for the session on\u00a0\u201cElevating Fan Experiences through Diverse Touchpoints in Global Sports\u201d include David Dowgiello, the Director of Global Social Media at Adidas;\u00a0and Gael Caselli, the Vice President for Sports at AEG Europe.<\/p>\n
The day\u2019s\u00a0fourth and final panel will be\u00a0\u201cScoring Big with Data: Revolutionizing Sports Sponsorship and Fan Engagement, presented by KORE\u201d.\u00a0Justin Friedman, SVP of Strategy & Analytics at the New York Mets; Kris Knief, the vice president of Strategy & Innovation at Foley Entertainment Group; Saoed Habieb, Database Manager at Eredivisie CV; and Adam Grow, the Chief Operating Officer at KORE.<\/p>\n
More high-profile guests will be added\u00a0to some of the panels soon!<\/p>\n
The goal of the five-hour\u00a0summit\u00a0is both\u00a0to elevate Euroleague Basketball’s\u00a0status as a pioneering sports property and to\u00a0provide a forum for Final Four business-oriented attendees to engage in strategic discussions and industry networking.\u00a0After the sessions, the conference will conclude with a lunch buffet during which attendees can keep the conversations and networking going.<\/p>\n