{"id":378225,"date":"2024-03-15T15:30:44","date_gmt":"2024-03-15T14:30:44","guid":{"rendered":"https:\/\/sportando.basketball\/?p=378225"},"modified":"2024-03-15T15:30:44","modified_gmt":"2024-03-15T14:30:44","slug":"curry-brand-to-sign-a-multi-year-nil-deal-with-milaysia-fulwiley","status":"publish","type":"post","link":"https:\/\/sportando.basketball\/en\/curry-brand-to-sign-a-multi-year-nil-deal-with-milaysia-fulwiley\/","title":{"rendered":"Curry Brand to sign a multi-year NIL deal with MiLaysia Fulwiley"},"content":{"rendered":"<p>Curry Brand is in the process of signing South Carolina guard MiLaysia Fulwiley to a multi-year NIL deal.<\/p>\n<p>NIL (Name, Image, and Likeness) refers to the right of college athletes to monetise their image, name, and likeness.<\/p>\n<p>The regulatory change, which will be introduced in the US in 2021, will allow athletes to earn money from sponsorships, events, and merchandising while maintaining their eligibility in college sports.<\/p>\n<p>The decision represents a significant shift by the NCAA, which previously banned such commercial activities.<\/p>\n<p>Steph Curry&#8217;s company will make Fulwiley, MVP of the SEC tournament as a freshman, the first college athlete to partner directly with the brand.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Stephen Curry&#8217;s signature line Curry Brand is signing Univ. of South Carolina guard MiLaysia Fulwiley to a multiyear NIL deal, making her the first college athlete to partner directly with the brand.<\/p>\n<p>Fulwiley is first ever freshman at South Carolina to be MVP of SEC Tournament. <a href=\"https:\/\/t.co\/csuwPMQxSr\">pic.twitter.com\/csuwPMQxSr<\/a><\/p>\n<p>\u2014 Shams Charania (@ShamsCharania) <a href=\"https:\/\/twitter.com\/ShamsCharania\/status\/1768634373383843900?ref_src=twsrc%5Etfw\">March 15, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Curry Brand is in the process of signing South Carolina guard MiLaysia Fulwiley to a multi-year NIL deal<\/p>\n","protected":false},"author":146,"featured_media":378224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_spbk_hide_featured":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[401],"tags":[],"rumors":[],"typology":[],"posizionamento":[],"class_list":["post-378225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ncaa"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/sportando.basketball\/wp-content\/uploads\/sites\/5\/2024\/03\/curry-brand-2l.png","_links":{"self":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/378225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/comments?post=378225"}],"version-history":[{"count":0,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/378225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media\/378224"}],"wp:attachment":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media?parent=378225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/categories?post=378225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/tags?post=378225"},{"taxonomy":"rumors","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/rumors?post=378225"},{"taxonomy":"typology","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/typology?post=378225"},{"taxonomy":"posizionamento","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posizionamento?post=378225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}