{"id":330101,"date":"2023-05-09T20:38:33","date_gmt":"2023-05-09T18:38:33","guid":{"rendered":"https:\/\/sportando.basketball\/?p=330101"},"modified":"2023-05-09T20:38:33","modified_gmt":"2023-05-09T18:38:33","slug":"nba-launches-2023-nba-finals-campaign-we-are-all-in-the-finals","status":"publish","type":"post","link":"https:\/\/sportando.basketball\/en\/nba-launches-2023-nba-finals-campaign-we-are-all-in-the-finals\/","title":{"rendered":"NBA launches 2023 NBA Finals campaign \u201cWe Are All in the Finals\u201d"},"content":{"rendered":"<p><strong>NEW YORK<\/strong>\u00a0\u2013 In anticipation of the 2023 NBA Finals presented by YouTube TV, the league today launched its new campaign, \u201cWe Are All in the Finals,\u201d across @NBA social, the NBA App and linear.\u00a0 The brand spot captures the global excitement surrounding the NBA Finals and the whirlwind of emotions that fans and players experience every game until one team wins four games and raises the coveted Larry O\u2019Brien Trophy.<\/p>\n<p><em>Click\u00a0<\/em><a href=\"https:\/\/youtu.be\/kHe58591ad8\"><strong><em>here<\/em><\/strong><\/a><em>\u00a0to view \u201cWe Are All in the Finals\u201d<\/em><\/p>\n<p>\u201cThe NBA Finals are a global event that marks the exhilarating culmination of a seasonlong journey,\u201d said Tammy Henault, NBA Chief Marketing Officer. \u201cWe are thrilled to bring together an illustrious cast of NBA legends, celebrities and fans to match the emotions and anticipation around the most exciting time of the season.\u201d<\/p>\n<p>Set to Adele\u2019s moving debut single, \u201cHometown Glory,\u201d \u201cWe Are All in The Finals\u201d demonstrates how the stakes in the NBA Finals couldn\u2019t be any greater, both for the players competing on the court and the millions of fans watching worldwide.<\/p>\n<p><em>We are all in the Finals;<br \/>\n<\/em><em>Ten on the floor<br \/>\n<\/em><em>Millions on the edge<br \/>\n<\/em><em>Half of us are about to learn the difference between champagne;<br \/>\n<\/em><em>And just pain<br \/>\n<\/em><em>But just when you think you\u2019ve felt every emotion possible, you realize that was only one game and it takes four wins to become champion.<br \/>\n<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWe Are All in the Finals\u201d showcases the journey and the breadth of emotions running through every NBA fan no matter where they are watching, from tip-off to the final buzzer of every game of the series. Throughout the spot, NBA legends, sports icons and pop culture celebrities feverishly watch The Finals with bated breath, including rapper and NBA ambassador\u00a0<strong>SUGA,\u00a0<\/strong>skateboarding icon<strong>\u00a0Tony Hawk,\u00a0<\/strong>television host and comedian\u00a0<strong>Jimmy Kimmel<\/strong>\u00a0and NFL champions and legends\u00a0<strong>Peyton Manning<\/strong>\u00a0and\u00a0<strong>Eli Manning.\u00a0<\/strong>It fittingly closes with\u00a0<strong>Larry Bird\u00a0<\/strong>and<strong>\u00a0Magic Johnson,<\/strong>\u00a0two of the greatest NBA champions of all time, as they marvel at all of their championship rings.<\/p>\n<p>The spot was created in conjunction with independent creative agency Translation and directed by Ryan Booth. \u201cWe Are All in The Finals\u201d will premier tonight during Game 5 of the Boston Celtics vs. Philadelphia 76ers series on TNT (7:30 p.m. ET). \u201cWe Are All in The Finals\u201d will also run across @NBA social channels and in the NBA App.<\/p>\n<p>The Finals campaign extends off the court and beyond the creative spot with the launch of \u201cLarry\u2019s NBA Finals 2023 Bucket List,\u201d the ultimate NBA Finals trophy tour.\u00a0 Ahead of the NBA Finals, the Larry O\u2019Brien Trophy is entering \u201cPlayoff Mode\u201d and setting out to check off items from its Finals bucket list before being presented to the 2023 NBA champions. From hanging with celebrities to trying new and exciting experiences, Larry\u2019s journey will build up throughout May, leading to a grand finale with the trophy\u2019s arrival at Game 1. The activation tipped off with Larry hitting major New York City landmarks, making its way around the\u00a0<a href=\"https:\/\/www.instagram.com\/reel\/Cr7C6XaOtww\/?utm_source=ig_web_copy_link\">Kentucky Derby<\/a>, hitting the\u00a0<a href=\"https:\/\/www.instagram.com\/reel\/Cr9QggmJ8Lw\/?utm_source=ig_web_copy_link\">Formula 1\u00a0<\/a>\u00a0Miami Grand Prix and visiting furry friends at the\u00a0<a href=\"https:\/\/www.instagram.com\/p\/CsAOAjONf1x\/?utm_source=ig_web_copy_link\">Westminster Kennel Club Dog Show<\/a>. Follow Larry\u2019s journey to The Finals on the trophy\u2019s new social accounts,\u00a0<a href=\"https:\/\/www.instagram.com\/nbafinalstrophy\/\">@nbafinalstrophy<\/a>, and across all other @NBA social and digital platforms.<\/p>\n<p>The NBA Finals begin on Thursday, June 1 on ABC at an earlier time of 8:30 p.m. ET. The complete Finals schedule on ABC is below:<\/p>\n<p>Game 1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Thursday, June 1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8:30 p.m. ET<\/p>\n<p>Game 2\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sunday, June 4\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8:00 p.m. ET<\/p>\n<p>Game 3\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Wednesday, June 7\u00a0\u00a0\u00a0\u00a0 8:30 p.m. ET<\/p>\n<p>Game 4\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Friday, June 9 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8:30 p.m. ET<\/p>\n<p>Game 5*\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Monday, June 12\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8:30 p.m. ET<\/p>\n<p>Game 6*\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Thursday, June 15\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8:30 p.m. ET<\/p>\n<p>Game 7*\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sunday, June 18\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8:00 p.m. ET<\/p>\n<p>*If necessary<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe Are All in the Finals\u201d showcases the journey and the breadth of emotions running through every NBA fan no matter where they are watching, from tip-off to the final buzzer of every game of the series<\/p>\n","protected":false},"author":148,"featured_media":330102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_spbk_hide_featured":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[399],"tags":[],"rumors":[],"typology":[15727],"posizionamento":[],"class_list":["post-330101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nba","typology-press-release-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NBA launches 2023 NBA Finals campaign \u201cWe Are All in the Finals\u201d - Sportando<\/title>\n<meta name=\"robots\" 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